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The Category Management Journey at Blue Cross Blue Shield of Florida - A Practical Overview for Initiating Category Management

How do you align your category management activities to business strategy and objectives? How do you develop a plan and playbook for defining and executing on your...
The Price is Right: Intelligent Product Engineering at Xerox

Xerox

Did you happen to catch the story about Steve Jobs demanding a huge change in the iPhone six weeks before the release date? Apple immediately met with their suppliers and...