The Category Management Journey at Blue Cross Blue Shield of Florida - A Practical Overview for Initiating Category Management
How do you align your category management activities to business strategy and objectives? How do you develop a plan and playbook for defining and executing on your category strategy? And how can you implement quickly if the concept of category management is new to your company? Ernst & Young and Blue Cross Blue Shield of Florida (BCBSF) collaborated to develop a detailed category plan and executable playbook for print.
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How do you align your category management activities to business strategy and objectives? How do you develop a plan and playbook for defining and executing on your category strategy? And how can you implement quickly if the concept of category management is new to your company? Ernst & Young and Blue Cross Blue Shield of Florida (BCBSF) collaborated to develop a detailed category plan and executable playbook for print.