Bill Adams, Director, SC&H Group ...
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How CMOs are Maximizing Agency ROI in a Time of Cost-Cutting and Competition
The Right Timing Can Help CMOs to Optimize Savings, Efficiency, and Trust.
How the Right Auditor Can Help CMOs Maximize Value and Achieve Key Objectives
Why Procurement Professionals Are Leveraging Contract Compliance Audits to Maximize Supplier ROI and Reduce Intense Cost Cutting Initiatives
Contracts are the foundation of business relationships and companies invest significant time and resources negotiating terms to align with corporate objectives. Verifying subsequent compliance...
The use of Independent Consultant (IC) and Freelance workers is increasing as companies are hesitant to build back their headcounts after the recession. Dynamic business conditions call for expert...
Baker & McKenzie will present the results of a comprehensive global survey completed early in 2011. The survey identified the areas that buyers of outsourced solutions consider most...
Objective of Session
- Address feedback from past events
“One of the things we hear most frequently from our delegates is that they want to hear corporate users’ stories—best...
Marketing has the potential to directly impact revenue and is one of the primary ways that companies communicate with their customers. So it is not unusual for agency expenses to be one of the...