Procurement and Marketing: Maximizing Value Through Trust, Collaboration and Transparency
Marketing has the potential to directly impact revenue and is one of the primary ways that companies communicate with their customers. So it is not unusual for agency expenses to be one of the largest areas of indirect spend. Naturally, executives want to ensure company investments with agencies are managed effectively. Enter Procurement. While Procurement and Marketing are both working towards increasing profits, the means by which this goal is achieved can differ. Procurement is often focused on reducing costs, while Marketing is usually more concerned with the quality of campaigns.
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Marketing has the potential to directly impact revenue and is one of the primary ways that companies communicate with their customers. So it is not unusual for agency expenses to be one of the largest areas of indirect spend. Naturally, executives want to ensure company investments with agencies are managed effectively. Enter Procurement. While Procurement and Marketing are both working towards increasing profits, the means by which this goal is achieved can differ. Procurement is often focused on reducing costs, while Marketing is usually more concerned with the quality of campaigns.