Browse the SRC




Search within: Entire SIG Website
  


This session will present the blueprint for ramping up a new product, specifically how to rapidly move from limited, high-cost, capacity constrained, and long-lead prototype shops to a more...

How can chief marketing officers (CMOs) best improve their companies’ return on marketing investment (ROMI)? Making certain their creative is producing effective ads is not enough. In order to...

This session will present the real-world, immediately implementable solutions that will make a significant difference in complex, multi-provider/client stakeholder relationships. You should attend...

Shark Tank, the critically-acclaimed reality show, has reinvigorated entrepreneurship in America. In this Latin American Services version, the executives who dare to enter the Tank must try to...

Why are companies not realizing greater value from sourcing? Sourcing leaders recognize the need to innovate the sourcing model by better matching the scope of work to the right engagement model,...

Just like people, businesses have relationships - and they have various ways of starting. For relationships to be successful over time, both parties must be happy. This session presented the...

Green Supply Chain Program is built on tight collaboration with suppliers

– To adopt more environmentally
sustainable business practices
across the Supply Chain
...

Sourcing methodologies are like PCs ,With traditional approaches, companies have driven
value from the “easy” and straight forward categories ,However, existing business constraints prevent...

Table of Contents

Introduction
Keys to Developing an Effective Communication Plan
Case Study—An ACS Success Story

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

    ...