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Weathering the Storm: Brand Management during the COVID-19 Era

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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The Power of Storytelling

How many marketing and communication classes did you take in school? One, two, or maybe even zero? If you're like most procurement professionals, you likely put the branding, marketing, and...