How many marketing and communication classes did you take in school? One, two, or maybe even zero? If you're like most procurement professionals, you likely put the branding, marketing, and audience building classes aside. Yet, a critical part of your job is building the procurement brand. And a brand promise is based on experience - you must live your story. As a Procurement leader, you tell stories every day. But telling a clear story that aligns stakeholders and moves people to action isn't easy. How can you conquer chaos and move forward?
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How many marketing and communication classes did you take in school? One, two, or maybe even zero? If you're like most procurement professionals, you likely put the branding, marketing, and audience building classes aside. Yet, a critical part of your job is building the procurement brand. And a brand promise is based on experience - you must live your story. As a Procurement leader, you tell stories every day. But telling a clear story that aligns stakeholders and moves people to action isn't easy. How can you conquer chaos and move forward?