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Elevating the Role of Marketing Procurement

ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused...
The Cheese Has Moved

Procurement is once again at a dramatic inflection point as a profession. The '90s saw strategic sourcing and shared services established as core elements of the procurement professional's skill...
Weathering the Storm: Brand Management during the COVID-19 Era

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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Beyond Indexing: Competitive Cost Models, a better sourcing solution in inflationary environments - The Mitchell Madison Group

One of the most critical design choices in Strategic Sourcing is the pricing basis, i.e. the “price per what” issue. Most frequently, item or catalog pricing is employed, whereby the buyer takes...