ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.
The survey focused...
Browse the SRC
Procurement is once again at a dramatic inflection point as a profession. The '90s saw strategic sourcing and shared services established as core elements of the procurement professional's skill...
Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era
How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:
- ...