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The Procurement/Marketing Partnership - Bridging the Gap - Mattel

This Regional presentation from Mattel discusses the relationship between strategic sourcing / procurement and marketing.
Session 11"Beyond the Benchmark Survey: How Cloud Computing Innovations are Transforming the Way Organizations Measure Results and Drive Performance" (PDF file)

Agenda

  • Challenges with traditional benchmark surveys
  • Innovation that is changing reporting and benchmarking
  • The 10 must measure metrics and KPIs
  • How to...