Unpacking Collaboration Theory: What Every Negotiator Needs to Know to Establish Successful Strategic Relationships
The research is clear. Collaborative relationships help companies achieve “win-win” results and outperform power-based relationships. In a world of increasing complexity, the ability to cooperate efficiently with suppliers, customers and other strategic partners provides a significant path to competitive advantage, innovation and growth.
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The research is clear. Collaborative relationships help companies achieve “win-win” results and outperform power-based relationships. In a world of increasing complexity, the ability to cooperate efficiently with suppliers, customers and other strategic partners provides a significant path to competitive advantage, innovation and growth.