Marketing: Decoupling from Creating Advertising Agencies
Anonymous (not verified)
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I'm looking for best practices and average savings from companies who decouple production from creative advertising agencies. Currently, our agencies develop the creative ideas for the assets and outsource the production to a third party.
Has your company decoupled production from creative? If yes, please describe any benefits and/or savings opportunities realized as a result. Thank you in advance.
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I'm looking for best practices and average savings from companies who decouple production from creative advertising agencies. Currently, our agencies develop the creative ideas for the assets and outsource the production to a third party.
Has your company decoupled production from creative? If yes, please describe any benefits and/or savings opportunities realized as a result. Thank you in advance.
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