Benchmarking on Marketing and Advertising Spend > supplier rationalization
Mary Zampino
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A SIG Member from the Buy-side is studying their supplier base and would like to benchmark with our community on MARKETING and ADVERTISING SPEND and its subcategory, MEDIA PLANNING/BUYING and CREATIVE, specifically:
- number of suppliers (domestically and globally),
A SIG Member from the Buy-side is studying their supplier base and would like to benchmark with our community on MARKETING and ADVERTISING SPEND and its subcategory, MEDIA PLANNING/BUYING and CREATIVE, specifically:
- number of suppliers (domestically and globally),
- amount of spend (in USD).
REPLY OR USE THIS FORM TO RESPOND:
https://www.surveymonkey.com/r/D2Z5FMQ
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