Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Author: Peter Cheverton
"Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients.
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Author: Peter Cheverton
"Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients.