This paper outlines integrated media strategies that marketers of complex engineered products and services can use to meet three key marketing program objectives: 1. brand building and price support; 2. customer education; and 3. qualified lead generation.
The full content of this page is only available to SIG Members.
This paper outlines integrated media strategies that marketers of complex engineered products and services can use to meet three key marketing program objectives: 1. brand building and price support; 2. customer education; and 3. qualified lead generation.