SIG Resource Center

Innovations in Sourcing: Spend It Like It's Yours (SILIY): Transforming Procurement at VSP Global

VSP Global's Corporate Procurement and Travel division was tasked with taking an aggregated view of purchasing opportunities and drive better business outcomes. The group developed the Spend It Like Its Yours (SILIY) campaign that included an intensive change management approach utilizing a mascot, campus signage, video vignettes and face-to-face meetings across all levels of business partners.

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