"Our reputation is at risk when stakeholders have poor perceptions of us, regardless of whether those perceptions are grounded in fact or not. Stakeholders’ expectations change constantly and so reputational risk is dynamic. It varies between geographical regions, groups and individuals..."
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Original Source: HSBC
"Our reputation is at risk when stakeholders have poor perceptions of us, regardless of whether those perceptions are grounded in fact or not. Stakeholders’ expectations change constantly and so reputational risk is dynamic. It varies between geographical regions, groups and individuals..."