SIG Resource Center

General Session: John Willmott - The Impact of the Credit Crunch (PDF file)

Business issues in credit crunch are not just cost
reduction:

- BPO has major role to play in improving customer
retention and facilitating new market entry as well as
reducing cost to serve

- Initial slowdown in BPO activity in mature economies
accompanied by increasing activity in emerging
economies

- Rebound in BPO activity in mature economies underway
as organizations complete business and sourcing reviews

- Commercial terms evolving to support risk reduction and
business-orientation

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