Four steps to getting started with your mobile roadmap
Only 40% of all companies surveyed in 2012 had a clear roadmap of where they wanted to go with their mobile initiatives. However, they expect to deploy more than 25 mobility applications over the next two years. How should business and technology embark on an Omni channel strategy? How can customer engagement be strengthened through contextual and relevant interaction? Should the mobile portfolio be focused on customers, internal stakeholders or business partners?
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Only 40% of all companies surveyed in 2012 had a clear roadmap of where they wanted to go with their mobile initiatives. However, they expect to deploy more than 25 mobility applications over the next two years. How should business and technology embark on an Omni channel strategy? How can customer engagement be strengthened through contextual and relevant interaction? Should the mobile portfolio be focused on customers, internal stakeholders or business partners?