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Weathering the Storm: Brand Management during the COVID-19 Era

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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Do You Want to be Known for Cost Savings or Adding Value?

Getting work done. It is not a new idea, but the concept has taken on new meaning in the post-pandemic new world of work. For corporate leadership, procurement, and HR decision-makers, the...