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First in a series of Executive Perspectives developed from discussions with Consumer Products industry executives, on topics related to managing and optimizing organizational spending. Discover...

Agenda
- Introductions
- The Evolution of Social Media as a Sales & Service Channel
- Case Studies
- Lessons Learned
 

What do strategic supply mission statements reflect about the organization? As firms grapple with economic and competitive pressures, supply units are expected to play pivotal roles in responding...