Browse the SRC




Search within: Entire SIG Website
  


General Session: Kellie McElhaney - Corporate Social Responsibility (PDF file)

Professor Kellie McElhaney talks about Power of Business, challenges in the world and a solution in CSR.
Building Category Market Intelligence: A Step-by-Step Guide to Maximize Results (PDF file)

This presentation has a step by step guide for defining and valuing of market intelligence, building category specific market intelligence, and applying market intelligence.