ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.
The survey focused...
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Procurement is once again at a dramatic inflection point as a profession. The '90s saw strategic sourcing and shared services established as core elements of the procurement professional's skill...
Original Source: The Accenture and MIT Alliance in Analytics
"Analytics Accelerates Smarter Business Decisions
For many companies, analytics is still a question. For high...
Original Source: MIT Technology Review
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