This Regional presentation from Mattel discusses the relationship between strategic sourcing / procurement and marketing.
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Key Takeaways:
- LPL did a lot of internal prep-work and that paid out in a big way
- CPM Braxis assigned experienced resources to the account to ensure success
- Year-over-year...
As traditional sourcing techniques become increasingly outdated, the procurement function must evolve to remain strategic, and procurement professionals must acquire new competencies. In this...