ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.
The survey focused...
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Kellogg | GEP
Is your Procurement department still perceived as an RFP machine or "ruthless negotiators who will ruin relationships with agencies?" The role of procurement has...
Procurement is once again at a dramatic inflection point as a profession. The '90s saw strategic sourcing and shared services established as core elements of the procurement professional's skill...
A study undertaken by the Online Marketing Institute found that most businesses consider digital marketing an important part of their business, yet only 8% feel that their teams had enough skills...