×
Skip to navigation Skip to main content
Home
  • Membership
    • Become a Member
    • Buy-Side Memberships
    • Sell-Side Memberships
    • Member Benefits
  • SIG University
    • About SIGU
      • Curriculum Guide
      • Classroom Tour
      • Faculty & Advisers
      • Testimonials
    • Enrollment
      • Enrollment Fees
      • Semester Options
      • Request to Enroll
    • Certifications
      • Sourcing
      • Supplier Management
      • Third-Party Risk Management
      • Intelligent Automation
      • Certification Maintenance
    • Courses
      • Cognitive Procurement
      • Contracting in the New Economy
      • RFx Response Mastery
  • Events
    • SIG Summits
    • SIG|ONE-DAY Events
    • CPO-EXEC EXCHANGE
    • Power Hour Webinars
      • On-Demand Webinars
    • Future of Sourcing Awards
    • Event Calendar
  • Resources
    • SIG Resource Center
    • Peer2Peer Forum
    • Research
    • SIG Speaks Blog
    • Future of Sourcing
    • Podcasts
    • Spotlight Content
    • Executive Videos
    • Press Releases
  • Career Search
  • About
    • Leadership Team
    • Advisory Board
    • Providers & Advisors
    • Sponsors
    • SIG Educational Foundation
    • Affinity Programs
    • Contact Us
  • Log In

Search form

Search Within

  • SRC Resource (1) Apply SRC Resource filter

Filter by Resource Type

  • Whitepaper (1) Apply Whitepaper filter

Filter by Category

  • Sourcing (1) Apply Sourcing filter

Filter by Contributor

  • (-) Remove Nationwide filter Nationwide
  • (-) Remove WNS Denali filter WNS Denali
  • Open Source (4) Apply Open Source filter
  • Texas A&M University (2) Apply Texas A&M University filter
  • Denali Group (2) Apply Denali Group filter
  • A.T. Kearney (2) Apply A.T. Kearney filter
  • UPS (1) Apply UPS filter
  • The Hackett Group (1) Apply The Hackett Group filter
  • Morrison & Foerster (1) Apply Morrison & Foerster filter
  • HP (1) Apply HP filter
  • Harvard Business Review (1) Apply Harvard Business Review filter
  • Environment Magazine (1) Apply Environment Magazine filter
  • Arizona State University (1) Apply Arizona State University filter
  • Aetna (1) Apply Aetna filter

Filter by year published:

  • (-) Remove 2005 filter 2005
  • 2023 (3) Apply 2023 filter
  • 2022 (4) Apply 2022 filter
  • 2021 (1) Apply 2021 filter
  • 2020 (3) Apply 2020 filter
  • 2019 (4) Apply 2019 filter
  • 2018 (3) Apply 2018 filter
  • 2017 (5) Apply 2017 filter
  • 2014 (3) Apply 2014 filter
  • 2013 (2) Apply 2013 filter
2005 >> Nationwide

Browse the SRC




Search within: Entire SIG Website
  


The Sourcing of Advertising – Supply Chain's Most Elusive Sacred Cow

The objective of this presentation is to identify the 11 strategic sourcing cost reduction levers and to share successful sourcing strategies.

  • Membership
  • SIG University
  • Events
  • Resources
  • Career Search
  • About
  • Log In

Follow us

Women Owned Business

Subscribe to Updates

And always stay informed of the latest SIG news and events!

sign up
© 2026 SIG - Sourcing Industry Group. Privacy Policy
Desktop Version Only