Kellogg | GEP
Is your Procurement department still perceived as an RFP machine or "ruthless negotiators who will ruin relationships with agencies?" The role of procurement has...
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Marketing databases, customer analytics and behavioral patterns are easier to manage with big data —but are these data elements safe from hackers? And what is the impact of the "Internet of Things...
Every SIG Summit we showcase the best of the buy-side supplier management programs. We debate between traditional approaches and using outside-the-box-thinking like applying CRM (Customer...
A study undertaken by the Online Marketing Institute found that most businesses consider digital marketing an important part of their business, yet only 8% feel that their teams had enough skills...