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Maximizing Marketing Investment Returns - Evolving Role of Procurement

Kellogg | GEP

Is your Procurement department still perceived as an RFP machine or "ruthless negotiators who will ruin relationships with agencies?" The role of procurement has...
Hitting a $5 Billion Jackpot in Cost Savings: A Practitioner’s View on Reducing Inefficiencies in the Healthcare Supply Chain

In 2010, Global Healthcare Exchange (GHX), a global Healthcare supply chain management organization, launched a five year transformational initiative of reducing Healthcare Costs by $5 Billion. To...
Optimize, Integrate and Simplify through Category Management Process Implementation

Using a category management approach may seem tedious, tactical and overly detailed. Yet, it can yield results that are better than expected. This was the case with Tempur Sealy International (TSI...
State of Digital Talent and LatAm

 A study undertaken by the Online Marketing Institute found that most businesses consider digital marketing an important part of their business, yet only 8% feel that their teams had enough skills...