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Session 30; Reaping the Rewards of Social Media - Outsourcing Case Studies (PDF file)

Agenda
- Introductions
- The Evolution of Social Media as a Sales & Service Channel
- Case Studies
- Lessons Learned
 
Optimize, Integrate and Simplify through Category Management Process Implementation

Using a category management approach may seem tedious, tactical and overly detailed. Yet, it can yield results that are better than expected. This was the case with Tempur Sealy International (TSI...