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You will learn

  • Understanding the business need
  • Understanding the value proposition
  • Managing risk in context of the business need and value proposition
  • ...

In Sandy and Barry's presentation, Novo Nordisk Associate Director of Category Management Barry Kull will share his frustrations and successes developing viable cooperative supplier ecosystems....

Suppliers have more options these days in how they deliver their solutions or services. Many are facing tough choices when deciding which is the "right" customer. Customers may have "bid" to keep...