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This session will present the blueprint for ramping up a new product, specifically how to rapidly move from limited, high-cost, capacity constrained, and long-lead prototype shops to a more...

How can chief marketing officers (CMOs) best improve their companies’ return on marketing investment (ROMI)? Making certain their creative is producing effective ads is not enough. In order to...

Visibility. It's where any strong talent strategy begins. As companies increasingly rely on flexible workers to drive business and reduce costs, it is essential that they have insight into this...

In this session, presenters will discuss several aspects of category management including: creating category management capabilities; implementing category management across the business/geography...

Green Supply Chain Program is built on tight collaboration with suppliers

– To adopt more environmentally
sustainable business practices
across the Supply Chain
...

Historically, the Procurement department has "owned" the management of the external workforce, tracking the spend associated with contingent labor, project-based services, independent contractors...

Sourcing methodologies are like PCs ,With traditional approaches, companies have driven
value from the “easy” and straight forward categories ,However, existing business constraints prevent...

Table of Contents

Introduction
Keys to Developing an Effective Communication Plan
Case Study—An ACS Success Story