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Maximizing Marketing Investment Returns - Evolving Role of Procurement

Kellogg | GEP

Is your Procurement department still perceived as an RFP machine or "ruthless negotiators who will ruin relationships with agencies?" The role of procurement has...
State of Digital Talent and LatAm

 A study undertaken by the Online Marketing Institute found that most businesses consider digital marketing an important part of their business, yet only 8% feel that their teams had enough skills...
Weathering the Storm: Brand Management during the COVID-19 Era

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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The Catastrophic Comma and Other Cautionary Tales for Sourcing Professionals

Sit by a virtual campfire to hear harrowing tales about real-life interpretations by judges of commercial agreements. Learn what it means that “time is of the essence”, a party has committed to “...