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"That's what we have always done," won't achieve innovation. Today's business environment is volatile and complex. The tactics adopted over the last 30 years are no longer effective. Business...

Using a category management approach may seem tedious, tactical and overly detailed. Yet, it can yield results that are better than expected. This was the case with Tempur Sealy International (TSI...

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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One of the most critical design choices in Strategic Sourcing is the pricing basis, i.e. the “price per what” issue. Most frequently, item or catalog pricing is employed, whereby the buyer takes...