Kellogg | GEP
Is your Procurement department still perceived as an RFP machine or "ruthless negotiators who will ruin relationships with agencies?" The role of procurement has...
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Discusses benefits of sharing best practices and provides tips for identifying best practices. Includes case studies and further reading.
A study undertaken by the Online Marketing Institute found that most businesses consider digital marketing an important part of their business, yet only 8% feel that their teams had enough skills...