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Deploying Optimal Category Strategies - Coordinated Globally and Executed Locally

As companies expand their operations around the globe, it is crucial to deploy a globalized approach that effectively addresses all types of spend - from large...
Session 30; Reaping the Rewards of Social Media - Outsourcing Case Studies (PDF file)

Agenda
- Introductions
- The Evolution of Social Media as a Sales & Service Channel
- Case Studies
- Lessons Learned