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How to Create True Value When Sourcing Professional Services

Is your organization struggling to bring value to your business when sourcing professional services? Then join this session, where we will outline a category strategy for using third parties to...
Session 31; "Low Cost Innovation: How Western Companies can Leverage Low Cost Sourcing Partners for Innovation (PDF file)

Today’s objective is to discuss framework and case studies on how companies utilize partners to drive innovation

1. Perspective on Innovation
2. Discuss framework for partner led...
Weathering the Storm: Brand Management during the COVID-19 Era

Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

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