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Getting More Bang for Your Marketing Buck

How can chief marketing officers (CMOs) best improve their companies’ return on marketing investment (ROMI)? Making certain their creative is producing effective ads is not enough. In order to...
Champions of Change: How Procurement and Finance Leaders are Creating Cost-Conscious, Savings-Driven Cultures

This presentation reviews a series of best practices case studies, as well as learn how forward-thinking CxO’s at leading retailers, financial institutions, biotechs, technology firms and service...
Session 11"Beyond the Benchmark Survey: How Cloud Computing Innovations are Transforming the Way Organizations Measure Results and Drive Performance" (PDF file)

Agenda

  • Challenges with traditional benchmark surveys
  • Innovation that is changing reporting and benchmarking
  • The 10 must measure metrics and KPIs
  • How to...