ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.
The survey focused...
Browse the SRC
According to this study, non-labor costs account for 69.9% of total revenues. What opportunities exist for cost reduction and externalization? Enhanced visibility and greater control over the cost...
The most prepared and best constructed Procurement function strategies can sometimes fall flat due to lack of funding or support from the business owners. Even with mandates in place some...
Activision Blizzard | Proxima
Activision Blizzard is a leading publisher of video games and a distributor of interactive entertainment. Due to the nature of Activision's business...
Scott Sparks, Deputy CEO & SVP Client Services, Proxima, Inc
A phenomenon we call Corporate...
John Mathew, Vice President, Client Services, Proxima Group ...