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Creating a multi-year strategic plan that endures, and is actually executed, is a real challenge. Seemingly great plans can be upended by the rapid pace of change, shifting priorities, and the...

ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused...

Over last decade, most outsourcing initiatives failed to deliver the expected value. A leading cause of failure was that most organizations underestimated the complexity and skills required to...

Creating a multi-year strategic plan that endures, and is actually executed, is a real challenge. Seemingly great plans can be upended by the rapid pace of change, shifting priorities, and the...