The UFC's marketing production team was in a grudge match with managing terabytes of digital assets while attempting to responsively support a rapidly growing global brand. With over 31 major...
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ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.
The survey focused...
Procurement is once again at a dramatic inflection point as a profession. The '90s saw strategic sourcing and shared services established as core elements of the procurement professional's skill...