SIG Resource Center

Digital Disciplines: How the New IT is Different

A variety of technologies such as cloud, big data, social, mobile, cognitive computing and the Internet of Things are enabling entirely new approaches to business strategy and the creation of unparalleled customer value across many verticals. This presentation will highlight four major "digital disciplines"--information excellence, solution leadership, collective intimacy and accelerated innovation--that leaders such as GE, Nike, Procter & Gamble, Netflix and Burberry are currently using.

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