A variety of technologies such as cloud, big data, social, mobile, cognitive computing and the Internet of Things are enabling entirely new approaches to business strategy and the creation of unparalleled customer value across many verticals. This presentation will highlight four major "digital disciplines"--information excellence, solution leadership, collective intimacy and accelerated innovation--that leaders such as GE, Nike, Procter & Gamble, Netflix and Burberry are currently using. Information excellence complements and supplants operational excellence; solution leadership connects products and services to the cloud and enables new business models; collective intimacy uses algorithms to enable personalization and contextualization; and accelerated innovation is the evolution of open innovation to global networks of solvers. This keynote will start the conversation on how IT is different and why it