According to John Naisbitt, author of Megatrends: Ten New Directions Transforming Our Lives, "We have for the first time an economy based on a key resource (Information) that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is." Every business is looking to gain insights from their data as a source of competitive advantage, but turning Big Data into actionable insights requires a new approach - one that condenses data from multiple sources while reducing uncertainty through context. Join this session to learn how a cognitive system can address these challenges.